BUILD WHAT’S NEXT.
TALENT IS THE BEGINNING
A career accelerator.
A competition. A way forward.
The Rise brings industry access, career-building resources and real-world opportunities together to help emerging talent build what comes next.
Strengthen your craft. Grow your community. Build the business behind your career. The Rise begins with music.
See what’s included
FIND YOUR PATH
Different ambitions.
The same drive to build something bigger.
02
Turn content, community and influence into greater career and business opportunities.
COMING NEXT
03
Bring your ideas, products and business to a bigger stage. Build visibility, community and growth.
ON THE HORIZON
EVERY COMPLETED MUSIC APPLICANT
You don’t have to win The Rise
for The Rise to move your career forward.
YOUR JOURNEY. IN ONE PLACE.
Artist Desk is where you take part in The Rise—complete program challenges, organize your goals, track your progress and access your resources.
INCLUDED WITH ENROLLMENT
01 / THE ROADMAP
ARTIST PLAYBOOK
A practical guide to the creative, business and community sides of your career. Find your direction, then put it into action.
02 / THE RESOURCES
ARTIST TOOLKIT
Nine practical resources to help you plan, pitch, release and grow.
03 / INDUSTRY ACCESS
BE HEARD.
Every completed Music applicant gets access to a scheduled industry Zoom session, regardless of advancement.
04 / BEAT BUCKET
KEEP CREATING.
Tracks for songwriting, recording and demos with no upfront track fee. Commercial releases may require additional terms.
05 / PROFESSIONAL MIXING
REFINE YOUR SOUND.
Access exclusive discounted pricing on professional song mixing. Mixing services are priced separately.
BUILD YOUR CAREER. COMPETE FOR MORE.
Real ambition. Real opportunity. Four cash awards.
FIRST PLACE
$25,000
SECOND PLACE
$12,500
THIRD PLACE
$7,500
HONORABLE MENTION
$5,000
VALUED UP TO
A service-based package, not a cash payment. Services and value depend on the individual plan and participation requirements.
See award details and Official Rules
THE ADVANCEMENT JOURNEY
Creativity. Business. Community.
What you build with your talent matters.
01
ENTER.
Complete your application and $100 enrollment payment.
02
BUILD.
Access your resources, connect with the industry and begin your qualifying challenges.
03
RISE.
Earn the opportunity to advance through your development, consistency and execution.
APPLY
QUALIFY
TOP 200
TOP 100
TOP 50
TOP 24
TOP 12
NYC FINALE
RISE AWARDS
TALENT IS ONLY
THE BEGINNING.
No single metric determines advancement. Growth, execution, engagement and your ability to activate a community all matter.
FINAL-STAGE JUDGING
Rise performance
20%
Industry evaluation
20%
Music & LIVE performance
20%
Monetization
20%
Audience vote
20%
Earlier stages may use different evaluation methods.
BEYOND THE SCREEN
BUILT FOR THE REAL WORLD.
Industry reviews. LIVE performances. Pop-up concerts. An 8-city Rise Bus Tour. The Top 12 NYC Finale.
Opportunities depend on advancement and selection. Designated standard travel and hotel accommodations are included for approved Top 12 finalists.
MUSIC / ROLLING ENROLLMENT NOW OPEN
Your next chapter starts with what you do next.
For eligible independent artists, bands and groups in the United States and Canada. Every participating member must be 18 or older.
Keep your existing representation. No agency membership or long-term artist contract is required. Substantial major-label-funded career support makes an artist ineligible; distribution alone does not automatically disqualify you.
YOUR MUSIC RISE
$100
APPLICATION FEE
Artist Desk access
Artist Playbook & nine Toolkit resources
Scheduled industry Zoom session
Beat Bucket access
Professional mixing discounts
The application fee is non-refundable under the Official Rules. Applying does not guarantee qualification, advancement or an award.
Read the Official Rules
CREATIVITY / BUSINESS / COMMUNITY